Production Design & Asset Coordinator
Hint INC • AUG 2023-Current
-
Work within the creative team to produce final artwork to be used in Hint packaging as well as some digital projects to include emails, in-store POS, and digital marketing assets.
-
Execute design sketches / prototypes and provide specifications.
-
Traffic production files for internal and vendor approval for timely delivery
-
Maintain an organized set of files, utilizing our project management systems and file servers.
-
Creatively interpret brand guidelines to develop and execute final art.
-
Consistently communicate between stakeholders and be accountable for sharing time-sensitive information.
-
Build and maintain collaborative and effective relationships.
-
Implement processes to understand and anticipate the project needs and to exceed expectations.
-
Anticipate and solve potential issues and provide conflict resolution,
-
Assess practices to identify opportunities for greater efficiency and speedy delivery,
-
Ensure deliverables meet budget and time commitments without compromising design excellence,
-
Archive completed jobs and keep resource files up to date on server/DAM
Design & Production Lead
Mixbook • APR 2020-AUG 2022
• Craft yearly consumer product design roadmap and creation strategy according to data, gaps in offerings, trends, and internal company initiatives.
• Analyze trends to include but not limited to color palettes, typography, surface patterns, emerging consumer markets, design styles, and photo book layout design.
• Ideate mood boards for all internal consumer photo book, card, and calendar templates.
• Manage an average of 30 projects per quarter to ensure all designs are on brand and deadlines are met.
• Conduct consumer data research to analyze template performance for validation of experimental design concept to further product ideation and expansion of offerings.
• Hire and manage a team of 7+ freelance designers to oversee the execution and creation of design concepts.
• Ensure all product concepts align with company's brand and design standards.
• Facilitate regular creative brainstorms to share inspiration, encourage dialogue of upcoming trends and styles and establish a community of creative individuals.
• Works cross collaboratively with various teams on projects related to editor enhancements, site merchandising, UI/UX for the site, marketing and social needs, and product photoshoots
Production Designer
Mixbook • Oct 2016-APR 2020
• Manage end to end product lifecycle from design concept to production.
• Ensure all products are within production specs and requirements as determined by company brand standards.
• Assist with new print and web needs for product launches.
• Establish and further develop internal and external production processes.
• Fluent understanding of prepress, four color printing, and special paper finishes.
• Support internal product creation and participate in internal design critiques for both print and web products.
• Advocate and collaborate with other departments to enhance internal designer user experience workflow.
• Design digital files for consumer print products.
• Create and manage on-brand product assets and illustrations.
• Assist marketing in planning and execution of social assets.
• Network with potential brand partners and build relationships across multiple industries.
​
Freelance Designer
Am-Nah • JUN 2015-Current
• Working with multiple clients to fit their design needs to include but not limited to: product design, packaging design, marketing materials, and production assistance.
• Prepared over 200 products for use on mobile app and proofed an assortment of existing client products to ensure accuracy during the production stage.
• Created mock-ups and paper prototypes of design ideas.
• Consulted with each individual client to assess and target business needs during design lifecycles.
• Create design assets to include hand lettering, calligraphy, surface patterns, illustrations, and book editorial layouts.
​
EDucation
San Diego State University
Bachelor's of arts communication • 2014
• Double Minor in English and Interdisciplinary Studies
• Phi Eta Sigma Honors Society
San Diego Continuing Education
Certificate of Interactive MEdia and Graphic Design • 2016
IDEO University
Collaborative Leadership Certificate • 2022